What’s more important? Creating sites for users or the engines? The answer is both.
Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion. To see how optimization can be done just visit my blog.
I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines.
The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it. It brings the user a bad experience and you a missed sale or lead.
In the grand scheme of things, you do need to optimize your site. However, if you do not have usability for the user, your traffic won’t convert.
Here is a blog which tells how you can improve your traffic and blog status. Try these few simply steps and become a pro blogger.
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